FIRST Apparel Studioby Danielle Gorodenzik | 23.05.18
Smart, casual, and designed for comfort, FIRST Apparel Studio is the perfect mix of effortless clothing and elegance. Created by FIDM graduate Natalie Tal, the business owner and designer debuted her brand in 2014 defined by natural fibers and wearable timeless silhouettes.
Natalie Tal is a one-woman show, she is involved in every element of the garments process from pattern making to manufacturing. Each collection is produced in small quantities making every item nearly a limited edition. Her line is separated into two groups, woven fabrics that are formal-wear and knits that are casual forming the duo that the brand is known for.
Sticking to a classic monochromatic color palette, Tal tries to flash in one or two colors with every new collection. Using models of all shapes, FIRST Apparel Studio caters to women ranging in height and size. With the development of each collection, the designer takes her clients feedback into consideration to style the right cut.
Celebrating four years of FIRST Apparel Studio, the label continues to stick to their motto to “be a first”. To be a first means not to be afraid – to be yourself. To be a first also signifies what is the first item that you pull out of your closet. FIRST Apparel Studio specializes in casual basic smart clothing and can be found at their new Tel Aviv studio.
Merkhavya Street 16, Tel Aviv-Yafo
Photos by Tal Brushel